True9 Marks 10 Years with a Bold New Rebrand
This year marks a major milestone for True9. As we celebrate our 10th year in business, we're proud to unveil a new and exciting brand identity with a refreshed logo, updated digital visual elements, a brand-new website and fresh marketing materials.
The decision to rebrand was driven by several factors. Most importantly, ten years is a long time in technology, both we, and the world around us, have evolved. We also wanted a brand that truly reflects who we are today as a consultancy: forward-thinking problem solvers, built for the next decade of growth.
Evolving into a Technology Consultancy
True9 started life as a humble digital agency but has since grown into a full-service technology consultancy, trusted by ambitious brands across the UK and beyond. Over the years, we’ve broadened our services - from brand-led websites and e-commerce stores to IoT and data platforms, digital transformation, and automation.
One thing that hasn’t changed is our mindset. Everyone at True9 is a problem solver, whether developer, consultant, designer, or director and that ethos is baked into our new identity. We wanted our new brand to reflect that focus, right down to the colours, fonts, and tone of voice.
Why a New Look?
The rebrand is about more than aesthetics. It’s about clarity and confidence. We’ve structured our services to be easier for clients to navigate, making it simple to see how True9 can help them transform, modernise and automate.
This year is one of investment. We’ve relocated to larger office spaces at Salts Mill and expanded our leadership team in preparation for ambitious growth. Refreshing our brand was the natural next step to tie it all together.
“This rebrand isn’t just about looking different. It’s about capturing what True9 has become, a consultancy where every team member is a problem solver, and every project is about creating meaningful impact for our clients,”
Martin Taylor, Design & Marketing Director at True9.
About the Design
Our new visual identity is built around a clean, modern look that balances dependability with fresh energy.
- Colours: A dependable blue with a hint of pink for a modern, approachable edge.
- Fonts: Simple, thin, and modern, designed for clarity across digital platforms.
- Logo: A nod to our original mark, but refined to be bold in its simplicity, balanced in form, and recognisable at any scale.
The rebrand process itself was as important as the outcome. We ran feedback sessions to gather honest views on our previous brand, where it worked and where it fell short, particularly around legibility in digital spaces. During development, we followed up with anonymous feedback sessions on the new concepts, to make sure what we planned to implement, was actually hitting the mark.
We’ve also had the unique opportunity to see our previous brand in the wild over the past year, through our sponsorship of St.Helens Women’s Rugby League. From TV broadcasts to the jumbo screen at Wembley, our logo has been tested in real-world, high-visibility scenarios. That experience gave us invaluable insight into how our identity held up at scale, under the lights, and in front of new audiences, all of which fed into the new look.
The insights from feedback and real-world testing shaped a new mark that looks fresh and works harder than ever across every platform and touchpoint.
This thorough approach mirrors the user-centred design service we deliver for clients: putting people at the heart of decision-making, testing ideas early, and refining based on feedback. It only made sense to apply the same process to our own project and the results speak for themselves.
A New Website for a New Era
Alongside the visual refresh, we’ve launched a brand-new website that showcases not just what we do, but who we are.
We’ve restructured our services to make them easier to find and understand, with clear pathways for clients looking for digital transformation, automation and AI, or IoT solutions. We’ve also added success stories that demonstrate the impact of our work in practice, and we’ll be continuing to grow our Insights area with industry blogs, company news, and announcements.
The website isn’t just for clients; it’s also designed to give potential new team members a better sense of our culture, our values, and what it’s like to work at True9.
This launch marks Phase 1 of the project. In true True9 fashion, we’ve taken an iterative approach: getting maximum value from day one, while already planning the next waves of development and adding functionality. Just as we do for our clients, we’ll continue to refine and expand the platform as we go… and of course, true to form, this has all been achieved in-house by the talented and creative “Team True9” ✊.
What’s Next
Over the coming weeks, we’ll be rolling out our new look across every channel: signage at our Salts Mill office, refreshed social media graphics, updated pitch materials, and more.
This is more than a new coat of paint; it’s a statement of intent. As we enter our second decade, True9 is doubling down on what we do best: helping people and businesses thrive through technology.
Success Story
To find out more about our work why not take a look at this success story.
We pride ourselves on solving meaningful problems that move businesses forward, from streamlining factory operations to building platforms that scale.
See how we’ve delivered measurable outcomes for clients across sectors.
